Lucky sliding down a rainbow with charms surrounding him

Welcome to Lucky's World of Magic!

Luck charms -Limited-edition Lucky Charms Magic Gems

Lucky Charms is Glowing Up!

Limited-edition Lucky Charms Magic Gems are here! Our newest marshmallow is helping Lucky see in the dark and magically appearing soon in a grocery store near you.

Lucky Charms and Rainbow

Discover the Magic of Lucky’s Charms

Read Lucky's limericks to learn what each charm does, then see the magic in action!

See Charms