Lucky's World of Magic! | Lucky Charms Cereal | Lucky's World

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Lucky Leprechaun holding out his hand

Lucky sliding down a rainbow with charms surrounding him

Lucky riding a unicorn on the cover of a book with a rainbow background

Lucky's Story

Somewhere over a rainbow in a magical forest lives a clever, playful, and wondrous leprechaun named Lucky.

Lucky Charms and Rainbow

Discover the Magic of Lucky’s Charms

Read Lucky's limericks to learn what each charm does, then see the magic in action!